17-Mar-2015 Filed in: Enterprise
MWC is unbelievably huge, 10 or 20 times larger than any of the DC area shows. There’s a dizzying amount to look at and the show guide itself is like an old time phone book. Luckily there was an app to direct attendees, complete with a mapping function!
The main highlight of the show was, of course, the launch of the beautiful new Samsung Galaxy S6 and S6 edge devices.
Samsung isn’t just focusing on consumers. MWC had a Samsung Business pavillion, featuring enterprise software partners such as SAP, FireEye and Kaprica Security. Mobile CEO, Mr JK Shin, was on stage presenting the new devices and later in the week at the booth meeting with partners.
202 had the privilege of being at the launch and meeting the CEO at the Kaprica booth. Kaprica’s Tachyon product makes it easier for carriers, integrators and enterprises to quickly, accurately and affordably configure and deploys 1000s of Samsung mobile devices at once. It’s not a sexy consumer-oriented product but does directly effect the experience of enterprise users. Also at the booth were SEAT, the Spanish arm of the Volkswagen Audi Group (VAG), demonstrating their tight integration of SEAT cars with Samsung mobile, underlining the convergence of the two areas.
In the US, autos such as the Tesla have wireless software updates for the vehicle itself just like mobile phones.
The EMM vendors (AirWatch, Citrix, Good, IBM and MobileIron etc.) were present at the Samsung S6 booth, focusing on the new devices, all clustered next to one another, signaling both their ubiquity and the challenges enterprises can have in picking between them.
Also of interest at the show were Blackphone, promoting smartphones and tablets solely on the basis of security and also Ubuntu, launching a mobile OS for the low-end of the market.